Whether or not Madonna is set to launch a new designer clothing collection is something that we here at Secret Sales have been speculating about for weeks.
The fashionista has fronted campaigns by both Dolce & Gabbana and Louis Vuitton, as well as collaborating with high street chain H&M back in 2007 to create a bespoke clothing collection, so I think it’s fair to say she’s not without fashion experience.
But this time, Madonna’s venture into the designer clothing world will not be alone - she will be assisted by her stylish 13-year-old daughter Lourdes to create a collection of children’s clothes for American department store Macy’s.
Lourdes seems to have evolved into a style icon in the making in what seems like a split second so we bet she will be giving her mum more than just a helping hand.
The first collaboration between the duo and US-based Iconix Brand Group will be released in August and is set to include a collection of back-to-school shoes, clothing, handbags and jewellery.
I’m pretty sure anything designed by someone as racy as Madonna would have been banned instantly from my school!
"We believe that Material Girl will be a dynamic exclusive brand for Macy’s, and we look forward to working with Madonna, Lourdes and the Iconix team," says Jeff Gennette, chief merchandising officer for Macy’s.
"Madonna is a fashion icon who can bring a new dimension to our juniors customer."
The star’s collection for H&M received a fairly lukewarm welcoming from fashion followers - despite Karl Lagerfeld and Stella McCartney’s collaborations with the high street chain selling out in mere minutes, just 50 people queued outside the Oxford Street flagship store on the day Madonna’s collection launched.
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